Category 12: non-printed signage
Seen Technology was tasked with the reproduction of an Australian icon, the FJ Plus 8 man and 3D fabricated text using 3D printing technology. The original signage was installed in the 1940's at the famous Fletcher Jones Factory in Pleasant Hill Warnambool Victoria.
For luxury sneaker brand FILLING PIECES our design studio created an experience room in Paris with blacklight responsive signage and Ferrari. This signage project is an installation that represents the 1980’s inspired shoe collection of the Amsterdam luxury sneaker brand FILLING PIECES during Paris Fashion Week. Upon entering the dark experience room, visitors are surprised by a big UV-reflective company logo and an amazing life-sized Ferrari Testarossa. Fog, responding to the presence of the visitor, crawls out from below the supercar, making it float on a magenta cloud, while ambient sounds strengthen the vibe. This signage project created a huge impact and proved highly successful. The experience room was a hot topic during Paris Fashion Week, was numerously shared on social media and boosted the brand awareness of FILLING PIECES. Our design studio was responsible for the concept development, design and technical development of this experience room and the neighboring showroom space where the actual sneaker collection was shown. We closely collaborated with our client, expert producers and suppliers to bring this great project alive.
For luxury sneaker brand FILLING PIECES we managed to create a full, high-quality showroom interior that was flown to New York in one single suitcase. Signage or interior design? In our opinion this project is a great example of how signage and interior design can blend, resulting in a beautiful and convincing non-printed signage project. Visual brand story Since 2015, our design studio in Amsterdam has been designing and developing the visual brand story and signage of FILLING PIECES through their showrooms and shop interiors all over the world. Part of the designs we create for the sneaker brand is the iconic diamond shape that is applied in cabinet walls and concrete pillars in FILLING PIECES shops (see the photo in the supporting material section). From 3D Paris to 2D New York For the Paris Fashion Week showroom of our client we made 150 diamond shaped concrete pillars on which the sneaker collection was displayed. However, due to a very tight time frame it was not possible to ship these 150 heavy pillars from Paris to New York. So, for the New York showroom, we decided to flatten the design of the concrete pillars into 2D graphics and fly them to New York in one single suitcase. By doing so, our design studio created a stunning high-quality showroom interior with a minimum amount of display material, yet clearly expressing the recognizable FILLING PIECES visual brand story and signage. Five shades of grey vinyl A dynamic grid of lines and diamond shaped graphics cover the floor and walls, making up the shoe displays in the showroom. The grid is divided into five sneaker 'islands’ plotted out of five different shades of grey matte vinyl. Each island represents one of five sneaker style segments displaying the sneaker collection of FILLING PIECES. The adhesive vinyl film graphics were high-quality plotter cut with the advanced Zünd G3L2500 digital cutter and to the millimeter applied to the floor and walls by hand using transfer sheet.
Creation of a 3D print of the face of a character in the film Guardians of the Galaxy for exhibition in greater proportions during its promotion. We sought realism and impact. The 3D design was chosen in accordance with the equipment.
Internally Illuminated 3D printed Pig ("Percy") for Chinese Lunar New Year. One of the most significant events on the global calander, Lunar New Year (Year of the Pig) will commence from the first week of February. Our submission was designed by our team, and then produced using 3D printing and finishing techniques. The overall size of the final piece is 2500mm in length, and 1300mm in height. it was printed in 2 pieces, connected together, and then painted in Red tint. Graphic treatment was applied using Gold metallic vinyl supplied by Avery Dennson. the finished product has been mounted to a Dais base fabricated from Black melamine. This was created to increase the centre's social media profile with customers posting images to the customers site.