Category 5: Decals, printed labels, fleet marking and window decals
gold winner: Hachette - The Author Mural
An environmental graphic project featuring a representation of the river Thames made up of the hand-drawn names of 3,500 Hachette authors. Printed on Class O fire retardant LG 3880 high tack vinyl using two HP Latex 360 printers and CAD cut for application to etched glass lift lobby walls. The mural was designed by the Graphic History Company, printed and installed by Signbox over five floors of Carmelite House – the headquarters of Hachette UK.
silver winner: Anamorphosis
ATC and SIX & CIE realised an anamorphosis from the logotype of the client AMOEBA (ellipse, wave), using mixed techniques : painting and vinyl adhesives. As a piece of art, This is a custom-made project because it inserts in its own space/environment.
The definition of the Anamorphosis : a drawing presenting a distorted image that appears in natural form under certain conditions, as when viewed from a fixed point.
bronze winner: Proud of Orange
From our clients Oad and KLM we have received the request to apply a similar design as the famous orange-blue KLM plane on a coach, on behalf of the KLM campaign “Proud of Orange”.
The challenge lay mainly in the specified color references (match by plane), different materials and the color gradient from orange to blue. Following the successful tests and the color gradient on our HP latex 3500, we have achieved a good match between the 3D deformable films and the one-way vision window film.
Finally, we must wrap the entire coach. It has become a beautiful picture next to the plane. Both client Oad as KLM talks about impressive results.