HNS Signs delivered an aesthetic mix of traditional sign writing with a classic edge to support the opening of their two new stores in Bicester and Oxford. Uniqueness of this project came after the original plan of using a vinyl stencil proved unsuitable, so we used an intricate trace to achieve a worn chalkboard look instead which produced an outstanding result. Taking nearly five hours to mark each board by hand and a further seven to sign-write and finish, the displays were lovingly crafted with some text only being 2mm high. This attention to detail instantly won the team three more sign orders as Ted Baker could see the professionalism and true skill needed to craft such works of art. The next signage project with Ted Baker turned their attentions to the main wall space and changing rooms in their Oxford store which needed a luxurious feel. Besides this, the team expressed a desire to incorporate those little touches that help to make their stores feel special and to enhance the overall customer experience. Again, as the store interior walls had a textured and rough finish, the HNS Sign team had to think on their feet and used a stencil and finches, traditional handing finishing techniques that are priceless and look great. Looking at the store branding across the UK, Ted Baker has committed to a long-term working relationship which helps build the brand and as they expand and develop, but also gives them the competitive edge.
