Flowbox is a state-of-the-art dynamic display which allows you to combine textile images with videos and background animations, in order to give printed images movement. However, in our company, we wanted to go beyond this product, so we combined it with double-sided printing; the exterior of the printed object on the visible side (in this case the chassis of a car) and the interior of the object which was previously invisible (in this case the “inside” of the car). By playing with dynamic backlighting, we can use this printing technique to do “magic” for our clients, as the interior of the car suddenly appears, which created a lot of excitement at the Euroshop 2017 Exhibition (Düsseldorf, Germany) where we presented it.