This interactive two week campaign consisting of two 10 metre wide posters on opposing walls of London Underground tube station at Oxford Circus, was comissioned to promote Beefeater Pink strawberry flavoured Gin. The dry posting performance paper by Lahnpaper has been printed using VGL's Durst RHO512R roll to roll UV digital printer. It was subsequently over printed with a water based UV microcapsule fragrance ink using the consumer grade strawberry scent approved for use in transport advertising, so that as consumers walked through the space, not only would they see the related imagery, but they would pick up on a strong smell of strawberries.