Category 1: Point of purchase products - paper
Gold winner: Finding Dory
Disney wanted to achieve a result that looked a life like representation of translucent water in store, creating great visually impact whilst enabled a photo opportunity that could be tweeted (on the lower level pos items).
Utilising AMs In-house Design/Cad team Twenty22 and working with assets supplied we created fish tank style cad drawings for the various POS items, Some being applied to both low level mod fixture and some as in aisle hanging items. Consisting of an outer board frame with a central clear PVC panel that once artworked underwent various print tests to achieve the required variation of selective translucency and opacity.
Once we got final sign off we proceeded to print both digitally in 4 col pro and screen in 9 colours. Designed to last the display period instore structurally and to be simple for stores to install. Delivered with a full installation guide to help stores. Feedback was once again fantastic from store customers, the Tesco Home ents pos team and finally from the Disney account managers who felt this was the best take over they had managed to date – high praise indeed
Silver winner: Coca cola truck
Interactive instore POS display for Christmas season. Client: CCBI- Coke Cola. Brief: To creating an eye catching in-store theater piece based on the brands iconic imagery of Santa Clause and his truck.
Considerations: One of the main considerations in designing this display was that it had to be suitable for all demographics and facilitate photographic opportunities. It also had to be a modular styled unit that allowed for practical use in-store and as a stand alone unit for cinema foyers. It had to be functional and attractive in order to direct the customer to the brand, interactive elements were also to be employed to engage the consumer. Lastly considerations had to be made to its cost effectiveness.
Execution: The main structure of the unit was analytically designed using a wide range of average heights for specific consumer age groups. Floor heights, internal spacings, window and door openings was all carefully considered to achieve a functional unit aimed at suiting all demographics whilst externally it retained the look of the original real to life truck. Working flashing headlights and a push button interactive sound box inside the cab which played the Coke Cola Christmas jingle were added to enhance the consumers interactive experience. In total 31 truck were produced.
Materials: The materials chosen for this display were 16mm honeycomb board for the main structure. A Miriboard metallic substrate was used for the front grill and light housings. The internal components inside the cab of the truck were printed on solid board material and a double wall cardboard was used for the modular pallet wraps at the back of the truck.
Bronze winner: x360 notebook pallet
The X360 Notebook Pallet display is a high graphic full pallet POP display promoting and selling HP X360 Notebooks at Costco retail locations. The display, created for Hewlett-Packard Company, featured high end graphics, an X360 demo notebook, and contained “Take to Register” cards to receive Notebook product at the register.
The display concept, construction and production was all created under a very tight deadline. Work was done in collaboration with HP and was built to exacting Costco standards. The X360 demo unit was secured to the pallet with a display locking system. In addition to high end graphics the display presented detailed descriptive copy and glamour images.
The digitally produced piece was beautiful and effective. Without the ability of digital production the cost would have been to great and the graphics would have needed to be greatly simplified.