STAND TURISMO DO CENTRO
The stand presented in this application highlighted the presence of Turismo do Centro de Portugal in the 2017 edition of Bolsa de Turismo de Lisboa (BTL) at the Feira Internacional de Lisboa (FIL), with a 650 m2 implementation area and a 7-metre high construction. The stand had a common zone, labelled Central Square, with 450 m2, where plentiful entertainment and public presentations took place during the whole period of the fair, and 8 public access tunnels to the Central Square, where each region of Central Portugal ensured public information desks, and thousands of visitors crossed every day. Two rooms to hold meetings and receive private investors were also ensured, as well as technical areas for the stand’s audio-visual resources. All these rooms were constructed using printed honeycomb cardboard walls and ceilings. The whole structure was designed and produced to be assembled by fitting systems, safeguarding its greater sturdiness and, at the same time, cleverly conceived so that it could be assembled more quickly using an instruction manual. This was the first stand made in Portugal with such implementation area, and 100% recyclable construction features, produced in Hexaboard honeycomb cardboard and textiles printed with digital inkjet technology. The applicant company was accountable for every stage in the project: the structural technical design of the project in CAD system, pre-printing, printing, finishing, and implementation/assembly of the stand at the FIL. 2,400 m2 of hexagonal honeycomb cardboard were used and printed, in a total of 4.5 tonnes, as well as 1,200 m2 of textile weighing 300 kg. These materials were collected at the end of the fair by a recycling company, thus ensuring that each used material re-entered a circuit of environmental awareness, proving that there are new means of temporary construction, in which paper has a say in terms of cost and sustainable production. Supporting materials for the entry: Brochure with 3D stand images, Sketchups, 3D details of the fittings. Images of press sheets and cuts, plans, 3D with measurements, photographs of the stand at work.