ATC designed Re-board® stand in Euroshop exhibition in Dusseldorf (2017). Our challenge consisted of demonstrating the whole potential of the material Re-Board® through its differents transformations. We created a pop’up store underlined by various lights that played a key role in the enhancement of the material Re-Board®. All this, in order to transport the visitor in a tropical and luxury atmosphere. The aim was to create the environment of a real shop (with dressing room, chest of drawers, shelves, hanging rail, ...) Our artistic direction created the graphic pattern / design (based on a personalized trend book) and our product department designed the stand. The stand is huge and impressive, its size is 8 x 6,5 meters, and we transformed more than 320 square meters. We printed on white Re-board® and brown Re-board®, we varnished some furniture but not others. We played with the contrast between hidden edge of the material in one hand and visible edges. This material is perfect to design furniture for retail, point-of-sale advertising, interior layout, with creativity !