Non-Printed Signage

HNS Signs delivered an aesthetic mix of traditional sign writing with a classic edge to support the opening of their two new stores in Bicester and Oxford. Uniqueness of this project came after the original plan of using a vinyl stencil proved unsuitable, so we used an intricate trace to achieve a worn chalkboard look instead which produced an outstanding result. Taking nearly five hours to mark each board by hand and a further seven to sign-write and finish, the displays were lovingly crafted with some text only being 2mm high. This attention to detail instantly won the team three more sign orders as Ted Baker could see the professionalism and true skill needed to craft such works of art. The next signage project with Ted Baker turned their attentions to the main wall space and changing rooms in their Oxford store which needed a luxurious feel. Besides this, the team expressed a desire to incorporate those little touches that help to make their stores feel special and to enhance the overall customer experience. Again, as the store interior walls had a textured and rough finish, the HNS Sign team had to think on their feet and used a stencil and finches, traditional handing finishing techniques that are priceless and look great. Looking at the store branding across the UK, Ted Baker has committed to a long-term working relationship which helps build the brand and as they expand and develop, but also gives them the competitive edge.

Our client, the Supreme Committee, the highest authority for Sports in Qatar, wanted to brand their office interiors using an innovative solution. Creating a subtle, yet aesthetically pleasing appearance, focusing on their brand and legacy. Which are the building stadiums, legacy venues showcasing their vision leading up to the FIFA World Cup 2022 to be hosted in Qatar. The brief was to think outside of the box and come up with a solution that no one had ever done before for their office interiors. The design had to focus on their people, to live and feel the brand, and to create a tranquil environment that could promote their innovative spirit. Based on our expertise in branding and working closely with their design team, we came up with a concept that was unique but challenging. Achieving such a design was challenging from the start, as the demand from the client was high and their expectation set and cast in stone. We had to come up with a solution to achieve their goals, fulfil their vision and successfully showcase the look they wanted to create.