PREMIUM PACKAGE - GLENFIDDICH
This year at FESPA-2018, We are excited to present a Smart Package which is Premium, Classic and has something new which has not been presented before. We are presenting Premium Package -Glenfiddich. This package consists of three parts and uses three different technologies. In the first part we have integrated a Capacitive touch sensor which is Screen printed and the circuit is powered by battery. When you hold the package, the integrated LED glows. The Second part of the package is Electroluminescent (EL) display. This EL display is placed at the bottom of the package which adds more value to it and makes it more Premium. Electroluminescent Display is developed by printing different layer of materials like Silver, Phosphor, Dielectric, Transparent Conductive, protective layer, one upon the other and driven by a voltage using batteries. Every Whisky is identified by its age and this is one of the important parameter for the consumer. To send across this information every Whisky package has the Age printed on it. To convey the Age of the Whisky, We have used an innovative way which makes consumer interact with the package. This is achieved by Third and most interesting part called Dualistic Printing. This is the text beneath the brand name GLENFIDDICH. At your first look, you might notice two question marks ( ?? years old ). But when you lift the package, the question marks turns to number 18 which is age of the Whisky. Here we have used a special technique to print these text using Roland LEF-300 Digital Printer. When illuminated from behind, it changes the text as required. These technologies/ techniques give numerous opportunity for the designers to think out of the box and use these value additions to increase the Brand Value and get their product into the Premium Class.