ANOC WORLD BEACH GAMES
By THE LOOK COMPANY
This event branding project for the ANOC World Beach Games in Qatar combined over 28,600 square metres of branding elements. It covers 34, 15 metre tall light towers and a vast mix of perimiter advertising, hoarding and event signage built around a total of 213 Autocad drawings. It has been direct printed dye sublimation, using EFI Reggiani and Mimaki printers, and subsequently Monti heat pressed onto 100% polyester using dispersed dyes for B1 fire rating. The majority are finished with grommets every 50 cm. On site fitting involved 23 installers. Additionally, 110 buses were branded and over 300 square metres of flag fabric.